
EXcelerate Case Study | IDEMIA
EVP Analysis & New Competitor Insights Through External Data
IDEMIA Secure Transactions (IST) is a French High Technology company, specialised in cryptography, with approximately 10,000 employees spread throughout the world. IST provides the technology to enable secure payment and connectivity transactions across multiple markets including financial services, automotive and mobile network operators.

“Employee experience is never easy to measure, but for early career talent, it is especially difficult. We already invest a lot in helping our young employees thrive, but we were interested in seeing more data and getting new perspectives on what shapes their EX. Welliba’s science and solution helps us understand some new ideas to take the current listening approaches to a different level”
Jan Houben
“The EXcelerate solution provided us with a wealth of information to further sharpen our Employee Value Proposition messaging. The insights and recommendations we received were clear and detailed, but not to the point of becoming overwhelming.
We also decided to add an inside-out perspective by running a pilot project using Welliba’s EX+ technology for a smaller part of our organisation. Linking the two perspectives offers us an even deeper insight into what our employees experience and what they expect from us.”
Dave Kowal
Context
Understanding the current state of IST's Employee Value Proposition
IST wanted to gain a deeper understanding of its Employee Value Proposition (EVP). The new Chief People Officer and VP of Talent Acquisition needed to quickly understand IST’s strengths and opportunities to sharpen the focus of people initiatives. IST also wanted to benchmark its performance against its key international competitors.

Solution
An Outward-In EX Perspective to Uncover New Insights
Welliba’s EXcelerate provides predictive Employee Experience (EX) insights without the need for traditional employee surveys.
Employee experience is defined as the result of a unique and dynamic interaction between a person’s characteristics and their work environment.
By using AI to integrate and analyse data from various public data sources, it delivers relevant people benchmarks and insights that help organisations understand where there is a competitive advantage to be gained or where there may be blind spots.
Our EXcelerate benchmarking showed that IST’s overall EX score was already well above the industry average.
One key insight revealed was that some parts of the content strategy around EVP communications needed to be reconsidered. Much of IST’s EVP communications focussed on the technical expertise of their solutions, while the many benefits offered to employees were not communicated as thoroughly.
Example of an analysis of what IST communicates on its website and LinkedIn pages:
Website and LinkedIn Stats between January 2024 and September 2024
Website
Identity & Security Technologies |
20% |
Corporate Mission & Purpose |
20% |
Innovation & Technology Leadership |
15% |
Sustainability & Environmental Impact |
15% |
Artificial Intelligence (AI) |
10% |
Global Reach & Diversity |
10% |
Employee Growth & Opportunities |
5% |
Partnerships & Collaborations |
5% |
Identity & Security Technologies |
25% |
Innovation & Technology Leadership |
20% |
Sustainability & Environmental Impact |
15% |
Global Reach & Diversity |
10% |
Corporate Mission & Purpose |
10% |
Partnerships & Collaborations |
10% |
Artificial Intelligence (AI) |
5% |
Employee Growth & Opportunities |
3% |
Certificates & Recognition |
2% |
Outcomes of EXcelerate
External Data Insights at IST

Workflow Automation
Easy set-up & scoping, no specific privacy, security or vendor onboarding before report generation.

Improved Efficiency
No additional time was needed from employees or corporate communications teams.

Actionable Insights
Clear recommendations on how to leverage competitive advantage against chosen competitors and where to sharpen corporate positioning on website & LinkedIn to create an authentic EVP.

Broad Skill-Set
An “outside-in” perspective to impact people & business outcomes in parallel to organising a small pilot to understand the internal perspective & personalisation of guidance for employees & managers.

Resource Optimisation
Timing aligned with onboarding of new Talent Acquisition Leader, who could shorten time from analysis to action.